A scenario simulation tool for greener decision making
Context
Can a company be both
sustainable🌱 and generate decent revenue💰?
At SMBC Aviation Capital, we are committed to finding solutions on this. In this project, we'll explore how our team has proposed a redesigned aircraft leasing solution for, allowing SMBC AC to lead the aviation industry in being both green and profitable.
The Problem
The traditional aircraft leasing model often fails to meet the evolving needs of airlines, particularly in terms of offering flexible lease terms that can adapt to market changes and sustainability practices.
Current experience overview
Preliminary journey mapping of airline’s current leasing processes
The current leasing & CRM system SMBC AC is using allows airline to track assets and leases from anywhere with real-time access to their leasing information.
Allowing airlines to track assets and leases in real-time from anywhere.
Note: Data displayed is fictional for privacy purposes.
Providing detailed views of lease agreements, enabling airlines to access up-to-date leasing information.
Note: Data displayed is fictional for privacy purposes.
The Users
Who're the major stakeholders in the leasing processes?
There are several key stakeholders who play critical roles in ensuring that everything runs smoothly and efficiently.
To better understand their interaction in the leasing process, we conducted a journey mapping exercise. We outlineed the key tasks performed by different stakeholders at each stage and highlights their pain points.
Brainstorming
So...where'd be our opportunity space?
There are several key stakeholders who play critical roles in ensuring that everything runs smoothly and efficiently.
Why the Scenario Simulation Tool?
Besides users' pain points in their everyday tasks, when we scope out, we also realized how the rules of leasing is set will influence how airlines plan their fleets, costs, and adhere to sustainability goals.
From 0 to 1, diving in to design the solution
So basiclly, how would the Scenario Simulation Tool works?
But to achieve this, it wouldn't be a straight forward process...
Let's start prototyping
HMW create a Scenario Simulation Tool that
offer flexibility in leasing and ensure airlines🛫
to make better fleet leasing decisions for a greener future✨?
After collaborative meetings, workshops, and documents gathered from the strategic, finance, and sustainability functions, we translated the collective preliminary design into an Information Architecture.
Layout exploration
By organizing all the data gathered from the the preliminary pricing model design, we started to explore different layouts for a more constructed feature interface.
• User flow starts from 1, 2, to 3
• Lack prioritization
• making it difficult for user to understand how to use it
• The Impact part should be part of the Result
• The sense of order is weak
• The relationships between each widget are weak
• Users may find it challenging to navigate through the interface and understand how the various elements
✅
• clear step-by-step guidance added to direct users
• Intuitive left-to-right structure
• Effectively addresses the previous issues of weak sense of order
• We also tried top-to-bottom structure for actions
• Maintaining the step-by-step guidance
• However, it takes up more space and is less flexible
• limiting users' ability to compare within three scenarios.
Design & Iteration
To iterate, we conducted 15 usability tests
with targeted airline staff during the process.
Section 1: Input Leasing Plan Scenario Panel
V1
V2
V3
Section 2: Current Leasing Plans
V1
V2
V3
Section 3: The Data Visualization Tool
V1
V2
V3
Section 4: Export Button
V1
V2
The Final Screens
In summary, we created 3 main sections
within the Scenario Simulation Tool from 0 to 1.
Impact
50% Reduction in Decision-Making Time
It streamlined the decision-making process by simplifying complex data. Our user testing shows airlines now benefit from a 50% reduction in the time required to evaluate and select leasing options, allowing them to act more swiftly and efficiently in response to market demands.
40% increase in sustainable leasing options selected
By providing actionable insights into the impact of different leasing scenarios, our user testing shows airlines now have access to detailed analytics, enabling them to choose more sustainable leasing options that align with their environmental goals.
What's Next
Enhance onboarding experience for employee's adoption
To ensure new users can quickly learn and effectively use the Scenario Simulation Tool, we will develop comprehensive onboarding materials and support resources. Interactive tutorials and tooltips will guide users through key features, providing a hands-on learning experience.